Since we’re thinking about our community like a product, we’re going take our landing page seriously.
Here’s my advice for how to structure your community landing page:
Your header needs to answer three questions:
This is arguably the most important question your header needs to answer.
You’ll remember from the Preparing to Launch Your Community guide that you want target are precise of a niche as possible. Well all those same reasons, we want to be clear about who we’re a best fit for.
Folks that aren’t looped into the coastal-elite-startup-scene* aren’t super familiar with communities like this, so it can be helpful to restate that it’s a place for folks that work in a given industry to connect and learn from each other.
For ~ the same reason as ^^^, it can be helpful to to make it clear exactly what the community is. You can do this by providing a screenshot of your community or by saying explicitly that it’s e.g. a Slack workspace or a Discourse forum.
Healthy Competition’s landing page hero shows who it’s for, what the benefit is, and what it is.
After visitors answer is this for me and do I know what it is, their next question is “can I trust it?” Social proof is the best way to get this done.
Logos of the companies that members work for will do the job.