Since your community is the new home base for your content marketing and events, it should get prime placement in your marketing site’s header.

Draw attention with a pattern break

When you go to a startups website, what are the things that you see in the header like 100% of the time?

• product or tour or how it works
• solutions
• customers
• team or about or company
• pricing

And sometimes people will put a nod to every single piece of content marketing they do in something called Resources (not to single Gong out, tons of people do it).

Coming up with a create name for this nav item will draw attention to it. At the very least, think of something that is different from what almost everyone else is doing:

• I think calling it “Community” actually works pretty well
• Mutiny uses “Insights”
• Lattice uses “Resources for Humans” which is an incredible double entendre because they sell to HR

Showcase actual content in the nav item dropdown

Instead of just linking to your blog, or your podcast, or whatever — showcase some of the actual content right in the dropdown. It’s much more likely to get consumed when it’s one click away.