As you transition from you initial perfectly qualified set of users to a larger community, you need to have some community programs in place to keep new members engaged.

Keep folks engaged with an email newsletter

It’s important during onboarding and after that you stay top of mind for users. One of the ways to do that is to be present is more channels than just your primary community location.

A monthly email newsletter with is a great way to do that.

I recommend the following content for each newsletter:

I try to do a call w/ everyone that joins for ~ 5 minutes just to get introduced if you'd be up for it? I can help get you involved in the right spots in the community.

Weekly welcome + upcoming events + good threads

AMAs with prominent folks your audience looks up to

“How we do X” demos from community members to their peers

A 1-on-1 networking program

Quarterly book club