This is an updated version of a blog post I wrote during my time at LaunchNotes.

This advice is primarily applicable to B2B SaaS startups.**

A while back I hosted an AMA for the Launch Awesome community with Ramli John, the author of "Product-led Onboarding". It was a fantastic opportunity for our community members to get direct insights from Ramli on his book and learn more about product-led onboarding best practices.

You can listen to the full episode now on Apple Podcasts and Spotify or watch below.

https://www.youtube.com/watch?v=A9qcopUWAoM

Below is my onboarding guide that’s pretty heavily based on Ramli’s book.

Onboarding is the Crux of the Product-led Growth Strategy

🌶️ Hot take alert: onboarding is the foundation upon which all growth sits.

The difference between a well and poorly onboarded prospect is massive.

Poorly onboarded customers/prospects:

• Don’t feel safe socializing with your product with colleagues after trying it
• Convert from trial → paid at a much lower rate
• Don’t build a habit of using your product
• Churn at a much higher rate

Well onboarded customers:

• Make the sale easy
• Get more value out of your product → reduces churn
• Become advocates for your product and talk about you in communities and on social media